Matt: After such a long career in the music industry you’ve lived through a lot of different changes in the business. What are a few of the big changes in music that have stuck out to you over the years? Rich: When we first got started we were signed by Kirshner Records, and they kind of left us alone with the music. They gave us a budget and let us record the album. There was some input, but not much beyond asking us to have some material that they could play on the radio. That kind of a situation just wouldn’t happen today.
It wasn’t until our fourth album Leftoverture started selling, it ended up going gold, that we were able to break even with our budget. Today a record company wouldn’t wait for four albums to get their money back. They might wait for a second record, but if that didn’t sell then the band would be dumped.
Matt: That being the case, do you feel it’s even possible for a new band to develop a career with the longevity of Kansas anymore? It seems like labels are signing bands to release one or maybe two albums, then moving on to the next big thing.
Rich: A lot of people are starting to do things themselves, independent of the labels. If a band isn’t getting a large amount of money from a record label, they don’t have that much to pay back. They may only have ten grand of their own money in a record, instead of two-hundred and fifty grand from a label, which makes it much easier to break even and start making money. It’s not as much of a gamble if bands do things on their own. With the internet it does make it easier for independent artists, but you get what you pay for.
Without a label behind a record it’s easier and cheaper to produce, but the band won’t get the distribution they would with a label behind them. So it’s a trade-off either way, and radio isn’t what it used to be, it’s really hard to get things played on the radio these days. Stations stick to a fairly limited play list and it’s hard to crack into that for new bands. Unfortunately the bands with the most radio play are the ones moving the most product, that’s just the way it is.
Matt: Your latest release, There’s No Place Like Home, is a DVD and CD package. What was the inspiration behind releasing the DVD along with the recording?
Rich: A few years ago we did an album with the London Symphony Orchestra and we’ve been doing a few symphony gigs every year since then. It’s something that we want to do more of, so when our thirty-fifth anniversary came around we felt that it was the right time to do it. The thirty-third year just didn’t have the same ring to it. Laughs. So we had wanted to do something like that and the time felt right.
We recorded it in February, which is usually a down time in our touring schedule, so even the timing for the project worked out great. We’ve been doing a number of symphony gigs in recent years and we’d love to get up to maybe twenty or twenty-five every year. When people book Kansas for a band gig they just call our manager and book the band, but with booking the Symphony gigs it’s much different.
Yearly symphony schedules are put together by a board of people who vote on which acts to bring in that year and what music the orchestra is going to play. Once in a while they’ll bring in a band like us to do something different, so the DVD has also acted as a vehicle for us to get more attention from those committees. They might not know what the end product will sound like, but if we can show them a DVD they’ll know exactly what they’re getting, and the response has been good so far.
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